Display Advertising on IPD - International Property Directory

International Property Directory provides companies with an opportunity to place visual advertising in front of an international audience researching property markets, investment opportunities, relocation, retirement, second homes and global real estate.

Our audience does not simply arrive at IPD to look at property listings. Buyers, investors and property professionals also use our international property market research, country guides, city information, investment articles and property resources to understand markets before making decisions.

This creates an important opportunity for companies that want to reach potential customers while they are researching the property market and considering what products, services or solutions they may need.

Reach Buyers While They Are Researching Property

International property decisions involve much more than finding a property. Buyers may research mortgages, currency services, insurance, construction, furnishings, legal services, property management, investment products, technology, travel, relocation services and other products associated with owning property internationally.

Display advertising on IPD allows relevant businesses to introduce their products and services during this research process.

Your advertising image is displayed on selected IPD pages and links directly to your own website, allowing interested visitors to move from their property research to your business.

For companies operating in the international property sector, this provides a way to reach a highly relevant audience without relying solely on conventional advertising channels.

More Than Property Listings

IPD has developed as a property directory and international property research platform rather than simply a listing website.

Visitors can discover properties through country and city guides, property market articles, investment information, relocation resources, retirement content and other research covering international real estate markets.

This wider research environment provides a different advertising opportunity. A company can place its message alongside the information that potential customers are already using to understand a market, destination or property decision.

Who Can Use IPD Display Advertising?

Display advertising can be suitable for companies whose products or services are relevant to international property buyers, investors, sellers, developers and property professionals.

Advertising Formats

IPD display advertising uses image-based advertising linked directly to the advertiser's website. This keeps the format simple for advertisers while providing visitors with a clear visual introduction to the business or product.

We can accommodate common display advertising formats for desktop and mobile pages, including:

• Leaderboard: 728 × 90 pixels
• Large leaderboard: 970 × 250 pixels
• Medium rectangle: 300 × 250 pixels
• Large rectangle: 336 × 280 pixels
• Half page: 300 × 600 pixels
• Mobile banner: 320 × 100 pixels
• Mobile banner: 320 × 50 pixels

Not every format will be used on every page. IPD will determine the most appropriate placement and size according to the page layout, device and available advertising position.

Simple Image-Based Advertising

Advertisers supply the finished advertising creative. IPD publishes the approved image and connects it directly to the advertiser's website.

This means there is no requirement for advertisers to provide advertising code or manage complicated technical integrations.

Advertising artwork should be supplied as a high-quality JPG, PNG or WebP image. Images should be sharp, professionally designed and prepared at the required advertising dimensions.

Where an advertisement is intended for both desktop and mobile use, separate desktop and mobile artwork may be supplied.

How to Send Your Advertising

Once an advertising placement has been agreed, simply send the advertising artwork to IPD together with the destination website address.

For larger files or multiple advertising images, we recommend using WeTransfer or another reputable file-transfer service and sending the download link to IPD.

Please include the following information with your advertising:

• Company or brand name
• Advertising image or images
• Destination website URL
• Preferred advertising format
• Any preferred campaign dates
• A contact name and email address

IPD will review the supplied creative before publication and may request changes where an image does not meet the required dimensions, quality or publishing standards.

Choose Your Advertising Period

Display advertising is available for fixed advertising periods, allowing companies to select the campaign duration that best suits their marketing objectives.

Advertising That Supports the Research Journey

International property buyers rarely make a major purchase decision after seeing a single property advertisement. The process can involve weeks or months of research into destinations, markets, property types, investment considerations, taxation, relocation and ownership.

IPD's research-led content provides businesses with an opportunity to remain visible during that wider decision-making process.

Rather than competing only for attention on a property listing page, display advertising can place your business in the broader environment where international buyers are learning about markets and considering their next move.

A Direct Link to Your Business

Every approved display advertisement includes a link to the advertiser's website.

This gives interested visitors a direct route from IPD to your business, allowing you to provide the detailed information, products or services that are beyond the scope of the IPD website.

IPD does not act as an agent for advertisers and does not guarantee sales, enquiries or investment returns. The purpose of display advertising is to provide businesses with an opportunity to present their products and services to an international property audience.

Interested in Display Advertising?

If your company provides products or services relevant to international property buyers, investors, developers or property professionals, display advertising on IPD may provide a useful way to reach that audience.

Contact IPD with details of your business, the product or service you wish to promote and your preferred advertising period. We can then discuss the available advertising formats and suitable placements.

Advertising Standards

All display advertising is subject to approval by IPD. Advertising must be relevant to the audience, provide a clear destination website and comply with applicable advertising and publishing standards.

IPD reserves the right to decline advertising or request changes to advertising creative before publication. Advertisers are responsible for the accuracy of claims made in their advertising and for the content of the website to which the advertisement links.